PodPitch video scripts and filming brief
Four talking-to-camera ads for PodPitch. Each speaks to a different reason a publicist would want help with podcast outreach. Film one body per concept and all three opening options separately, so the editor can test different hooks.
Who you are talking to
Business demographics: Independent publicists, PR agency owners and hands-on account leads. The focus is solo operators and small teams with paying clients, rather than people hoping to start an agency. They work across industries and can be highly experienced in PR while still finding podcast outreach difficult. The calls do not establish a dependable age or gender profile.
What matters to them: They take pride in their client relationships and reputation. They want relevant interviews and visible client progress. They’re practical about retainers and staff time, and skeptical of another tool that creates work. Some want to grow their team; others want more clients while staying small.
How they feel: Capable, stretched and tired of doing every repetitive task themselves. Talk to an experienced peer who needs breathing room. Don’t make them sound incompetent or lazy.
The research quotes below explain the feeling behind each script. They are not lines to read or testimonials to recreate.
Video 1 Getting your week back
Who it is for: Hands-on publicists and owners who do the outreach themselves.
Current state: Days disappear into research, pitches and follow-ups, and unfinished work stays on your mind after you stop working.
Future state: Client campaigns take less repetitive preparation, leaving room to look after clients and enjoy life outside work.
Delivery: Sound like you understand how tiring this is. Warm and matter-of-fact, with a little relief when you describe the future.
Opening options
Hook 1
If you’re spending days researching podcasts and pitching for your clients, then doing all the follow-ups yourself, it gets exhausting.
Hook 2
When you write every pitch and handle every follow-up yourself, there’s always another client you need to get back to, even when you’re supposed to be finished for the day.
Hook 3
Your clients want podcast interviews, but the research and pitching are taking up days you don’t really have.
Main body
Even when you close the laptop, you’re thinking about the client you still need to pitch for. You want them getting more interviews, and you’d also like to have a life outside the work it takes to make that happen.
With PodPitch, you can find shows that fit your client, review pitches drafted around their expertise and a recent episode, and set up the follow-ups in one place.
You still choose the angle and handle the relationship, but you spend less time building lists and preparing every email yourself. That’s time you can put back into your clients, or into actually switching off when the workday ends.
Bring one client to a free demo and get ten matched podcasts, their contacts and ten complete pitch emails. You keep the plan whether or not you buy. Click below to book.
What buyers actually said
And yeah, I'd probably be using it for multiple authors at once to kind of get more podcast interviews without me having to spend days on research and the days on pitching.
Publishing publicity team · Sales call 2026-05-14 · 00:01:35
And when I'm doing follow-ups and things, I will, yeah, it's exhausting.
PR business owner · Sales call 2026-08-13 · 00:00:27
Approximate spoken length with Hook 1: 159 words. Allow roughly 70–90 seconds, depending on your natural pace.
Video 2 More clients while staying small
Who it is for: Independent publicists and solo owners who want more clients without building a larger team.
Current state: Every new client adds another set of tasks that depend on you personally, and you’re already buried.
Future state: Room to handle another client campaign while keeping the business at the size you want.
Delivery: Respect the decision to stay small. Speak as a peer who understands that more employees is not everyone’s goal.
Opening options
Hook 1
You’d take on more PR clients, but you don’t want to hire a team to do it. The trouble is, you’re already doing all the research, pitching and follow-ups yourself.
Hook 2
If another PR client signed tomorrow, would you be excited, or would you immediately start wondering where you’d find the time to do the work?
Hook 3
You’re happy keeping your PR business small. You’d just like to take on another client without taking on every bit of their podcast outreach yourself.
Main body
When you’re already buried, another client can feel like another set of tasks you’ll have to squeeze into the same week. You want room to grow without personally starting every campaign from a blank page.
PodPitch helps with the podcast work. You can find relevant shows for each client, review prepared pitch drafts and set up follow-ups, so you’re not building every list and writing every email from scratch.
You’re still making the decisions about the client’s story and the shows you want to approach. You just have more of the preparation ready to work with, which gives you a way to handle more campaigns while keeping the business small.
Bring one client to a free demo. You’ll get ten matched podcasts, their contacts and ten complete pitch emails to keep, whether or not you buy. Click below to book.
What buyers actually said
I'll take more clients, but I don't think I'll ever hire anybody.
Independent publicist · Sales call 2026-06-29 · 00:17:34
That way I can just sift through it, because I don't have time to train a new employee.
Consultancy and agency owner · Sales call 2026-06-18 · 00:02:50
These are two different buyers: one wants to stay independent; the other needs help but has little time to train someone. This script is specifically for the first group.
Approximate spoken length with Hook 1: 170 words. Allow roughly 70–90 seconds, depending on your natural pace.
Video 3 Making podcast work worth the retainer
Who it is for: Experienced PR owners and consultants who price retainers and are responsible for delivery costs.
Current state: Years of PR experience, but podcast campaigns still mean hours finding contacts and preparing pitches one by one.
Future state: A repeatable way to deliver podcast work, with less of the retainer consumed by manual preparation.
Delivery: Calm and commercially direct. The frustration is spending experienced-publicist time on repetitive preparation.
Opening options
Hook 1
You’ve spent years building your PR contacts, but when a client wants podcasts, you can still find yourself researching shows and writing pitches one by one.
Hook 2
If podcast pitching is part of your client’s retainer, how many hours are you spending just finding the shows and getting the emails ready?
Hook 3
You want to offer podcast pitching to your clients, but when you look at the hours going into it, the work still has to make financial sense.
Main body
By the time you’ve found the right person, checked the show and written the pitch, you’ve put a lot of work into one approach. Then you need to do it again for the next show, and the next client.
You want to do a good job, but in terms of profitability, it’s hard to call that a good use of your time.
PodPitch helps you find relevant podcasts, prepares pitch drafts around your client and a recent episode, and lets you set up the follow-ups. You review the matches and the messaging before they go out.
That means less of your delivery time goes into finding contacts and preparing emails, leaving more room for the client strategy and relationships they’re paying you for.
Bring one client to a free demo and see the workflow for yourself. You’ll get ten matched podcasts, their contacts and ten complete pitches to keep, whether or not you buy. Click below to book.
What buyers actually said
But in terms of profitability, it's not a good way for me to be spending my time.
Experienced PR consultant · Sales call 2026-02-25 · 00:02:53
Approximate spoken length with Hook 1: 184 words. Allow roughly 70–90 seconds, depending on your natural pace.
Video 4 Having an answer when clients ask for podcasts
Who it is for: Agency owners and account leads with clients already asking for podcast opportunities.
Current state: Clients put a lot of value on podcast appearances, while the team is still figuring out how to deliver them.
Future state: A clear client campaign with relevant shows, contacts and angles, working toward interviews the client wants.
Delivery: Start with the pressure of wanting to deliver. Finish with quiet confidence about having something specific to show the client.
Opening options
Hook 1
Your clients put a lot of value on getting on podcasts, but you’re still trying to figure out who books the guests and how to reach them.
Hook 2
When your client asks about getting on podcasts, you want to come back with a plan. But finding the right shows and the right person to contact can become a project of its own.
Hook 3
You’ve been meaning to figure out podcast pitching for your clients, and now they’re asking about it again. You need a way to turn that conversation into an actual campaign.
Main body
Sometimes you need the host, sometimes it’s a producer, and sometimes you’re trying to reach a booker at a much bigger company. Meanwhile, there’s a gap between what your clients want and what you’re able to make happen.
With PodPitch, you can find shows that fit your client’s expertise, get contact details and review pitches that connect their story to a recent episode. Then you can set up follow-ups and handle the conversations that come back.
The next time your client asks about podcasts, you can show them which shows fit, who you’re approaching and what you’re pitching. You’re working toward interviews they’ll be excited to do, with a campaign you can talk them through.
Bring that client to a free demo and get ten matched podcasts, their contacts and ten complete pitch emails. You keep the plan whether or not you buy. Click below to book.
What buyers actually said
And the value that our clients are placing on those opportunities is really high.
Agency team lead · Sales call 2026-07-07 · 00:12:39
And our ability to deliver is really low.
Agency team lead · Sales call 2026-07-07 · 00:12:46
Approximate spoken length with Hook 1: 174 words. Allow roughly 70–90 seconds, depending on your natural pace.
Offer and research notes
The next step in every video is a free demo with a custom Podcast Pitch Plan: ten matched podcasts, contact details and ten complete pitch emails. The prospect keeps the plan whether or not they buy. The destination is the PodPitch agency page.
The scripts describe desired improvements in time, capacity and client delivery. Don’t add guaranteed bookings, income increases or a specific number of hours saved.
Audience notes are a simplified synthesis of the supplied sales-call research. Quotes are exact transcript wording, checked against the source files; speaker attribution was not re-audited against audio. Buyer names and full recordings are omitted from this handoff. These excerpts are research context, not endorsements or advertising permissions.